Gucci has been without a creative director for just shy of one month, until the brand announced today that Demna will step into the roll. The top design job at Gucci became available back in February, following the not-so-shocking departure of Sabato De Sarno (who served as creative director since January 2023). Given the new appointment, Demna will subsequently leave his role at Balenciaga, with his final collection set to be presented in July during Haute Couture Paris Fashion Week. “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci’s amazing story,” said Demna via a statement.
Demna Departs Balenciaga and Becomes Gucci Creative Director
Read below the reactions of theFashionSpot’s forum members:
“HAHAHAHHAHAHAH WHAT THE ACTUAL F!” [upNorth]
“Didn’t see this one coming.” [Monsieur Cristobal]
“I can’t even…” [thiago]
“This is sickening. Goodbye Gucci.” [Kishan]
“Biggest joke ever! You can expect literally ANYTHING from Kering. WOW! I am shocked!” [Creative]
“Gucci is done. Kering is done.” [Grets]
“I’m genuinely in utter shock. It’s such a crazy and desperate move from Kering, can’t help but laugh. Good luck with that.” [Marc10]
“Let’s see how the elevation strategy is going to be now. I expect a success, but at what cost. He will probably continue what he is doing at Balenciaga. It’s actually hilarious.” [Lola701]
“So finally Balenciaga is FREE! I can’t wait to see how messy this change is going to be.” [thatsfierce]
Share your own thoughts on Demna joining Gucci as creative director and join the conversation, here.
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