On this day, roughly 94 years ago Nevada legalized gambling and divorce to stay afloat during depression.
Obviously Las Vegas didn’t develop overnight, but it has become an iconic city around the world.
It seem like the phrase ‘What happens in Vegas stays in Vegas’ has been with us forever, but it started with a 2003 ad campaign
It was first cooked up in 2003 at a brainstorming meeting in the Las Vegas tourism department of ad agency R&R Partners. The meeting was sparked by a need to brand Vegas for something other than gambling. A year of research resulted in the following conclusions, as explained in R&R’s case study of the campaign:
