Forget the typical tech demos. Rivian dramatically transformed its Congress Avenue flagship store into the “Electric Roadhouse,” a vibrant, pulsating hub of music, art, and cutting-edge electric vehicle innovation during SXSW. Electric vehicle enthusiasts and festivalgoers alike formed lines, snaking up the Congress Avenue Bridge, eager to experience the Roadhouse’s dynamic blend of DJ sets, […] Read More
St. Vincent Rocked Rivian’s Electric Roadhouse at SXSW … from Rolling Stone Pelin Keskin
