The Versace brand has been a major topic of conversation amongst the fashion pack for the last few months. Mere weeks ago, Donatella Versace exited the iconic Italian fashion brand as creative director – with Dario Vitale immediately announced as Donatella’s successor. Late last year, rumors began to circulate that the brand was up for sale by Capri Holdings (who acquired the brand in January 2019 for over $2.1 billion). Today, the news has emerged that the Prada Group has finalized a purchase of Versace for a staggering $1.36 billion. Prada plans to invest an additional €250 million in relaunching Versace. The brand (founded by the late Gianni Versace in 1976) has struggled to keep up with the bigger, heritage brands amid a global downturn in luxury sales – and we cannot wait to see what’s to come.
Revisit the Versace Fall 2025 Collection
Read below the reactions of theFashionSpot’s forum members:
“The fashion industry has been moving in a very dark way lately… It seems like everything is going to end. There is no hope.” [DK92]
“Call me pessimistic, I just don’t think Prada knows how to do with Versace…” [JohannesL]
“I’m very excited about this! As an Italian, I’m proud that an historic brand is becoming Italian again, and being part of the Prada group can only help Versace to become luxurious again. I really hope Dario will change EVERYTHING at the brand.” [carla56]
“To be honest, I’m mostly happy to see Versace back in Italian ownership and out of MK’s grasp. I hope they give Vitale full creative reign to revamp everything, because Versace has been middle-of-the-road for the better part of a decade.” [LadyJunon]
“This is exciting. Prada acquiring Versace suggests they’re ready to invest serious effort into the brand. With Prada’s logistics and resources behind it, Versace has the potential to become bigger than ever.” [GivenchyHomme]
“My fingers are crossed for the brand. Gianni was/is one of my favorite designers and I loved what Donatella did in the early 2000s. I really want Dario to give us luxury, sexiness, maturity, and confidence. Let Versace be Versace!” [Salvatore]
Share your own thoughts on Prada purchasing Versace for $1.36 Billion and join the conversation, here.
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