Bertrand Piccard says sustainability doesn’t have to come at a cost—and that reframing attempts to hit net zero as a way of generating profit could be key to hitting targets.Bertrand Piccard says sustainability doesn’t have to come at a cost—and that reframing attempts to hit net zero as a way of generating profit could be key to hitting targets.
This Man Found 1,650 Ways to Turn a Profit While Decarbonizing from Wired Rob Reddick
