Donald Trump’s Win Cements a New Era for Campaigning Online from Wired Makena Kelly

On the ground, the Trump campaign was at a disadvantage to Kamala Harris’s massive canvassing operations. But many misunderstood the power—and purpose—of influencer marketing campaigns.On the ground, the Trump campaign was at a disadvantage to Kamala Harris’s massive canvassing operations. But many misunderstood the power—and purpose—of influencer marketing campaigns.