On November 18, Olivia Rodrigo revealed that she is the global brand ambassador of Lancôme. In a recent Instagram post, the singer made a gutsy entrance in the video, cheekily announcing herself as the “new face” of Lancôme.
Rodrigo has been in the entertainment industry for a long while and has charmed her fans with her relatable music and girl-next-door looks. Given her rising fame, it’s evident that the French beauty giant aims to attract the actor’s Gen Z fans, who are captivated by her discography and effortlessly cool style. Moreover, the alliance appears to be the natural next step in Rodrigo’s beauty journey as she expands her horizons with bold looks and style.
Olivia Rodrigo becomes the latest ambassador to join the Lancôme family
Lancôme has appointed Olivia Rodrigo as its newest global brand ambassador. The singer followed up her formal announcement with a playful reveal on Instagram, excitedly proclaiming, “I’m the f—ing new face of Lancôme!” using a megaphone to share her news. In her new partnership, Rodrigo will represent Lancôme in upcoming product launches and marketing campaigns.
For the campaign, the star wore Lancôme’s L’Absolu Rouge Cream Lipstick in 132 Caprice De Rouge. According to the brand, she also used Lash Idôle Waterproof Mascara, Idôle Liner, and Idôle Eau de Parfum, among other Lancôme products.
While the specifics of this collaboration remain under wraps, the anticipation surrounding Lancôme’s new chapter is palpable. The young singer is set to transform the role of a beauty brand ambassador, bringing her vibrant spirit and authenticity to the forefront.
As per PR Newswire, the new brand ambassador expressed her pride in being associated with Lancôme, calling it an “iconic and timeless brand that promotes beauty from within.” Meanwhile, Françoise Lehmann, the President of Lancôme’s International Brand, expressed her delight in having Rodrigo’s new and fresh face in the Lancôme family. She mentioned that they are all “captivated” by the singer’s astounding persona, further stating that one of Rodrigo’s commendable qualities is her dedication.
The blend of Rodrigo’s youthful enthusiasm and Lancôme’s timeless elegance promises to create a powerful synergy that will impact the beauty industry. This partnership showcases Olivia’s unique perspective on beauty and inspires a celebration of individuality, paving the way for an exciting evolution in our perception of beauty today.
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