“We’ve been controlled by the idea that Fender is for Mexico and US models. We’re allowing ourselves to break our own rules”: Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players … from Guitarworld michael.astley-brown@futurenet.com (Michael Astley-Brown)

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – and what makes the…

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